As an American SME you should consider outsourcing your sales effort in China.A simple whitewater analogy helps to explain why -
Have you ever been whitewater rafting? Unless you’re an expert, it is not as easy as it looks. Yeah, water is water, a raft a raft, but once on the water you quickly realize there is a lot more to manage than you imagined and fast lest you end up in the water. To be clear, if you are not a river expert, you most probably will end up in the water! “Boulders," “holes," “eddies” and “heavy water” will have you “pancaked," “wrapped," hypothermic or even drowned in no time at all. Without actual river experience, even the best preparation, athletic skill and common sense will not get you very far. Think about it, that is why there is a livelihood called "Professional River Guide."
Whitewater rafting is a good analogy to consider when thinking about doing business in China. For the average SME, doing business in China is like floating down a wild unchartered river. You will find a slew of obstacles requiring nothing less than expert skill to circumnavigate. With a skilled guide you might make it through and without one, well, just hold your breath going in. At China Sage Consultants, we have proven it is far more effective for us to learn your business (team, raft and objectives) then help you navigate China (a wild river) than for you to learn China and try to navigate the treachery alone. Like an expert river guide, we will help you maneuver through China and reach your destination. Your team and our team working together will afford you the best chance of staying dry. Your success is our success - after all, we are all in the same boat.
"Confidence - that feeling you have before you fully understand the situation." Mark Twain
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China Sage Consultants
Zhen An Plaza
333 Shi Men Er Road, Bldg. 3, 17-A
Shanghai, PR China 200041
PO Box 5745
Irvine, CA 92616-5745
US Ph: +1 714-595-5499
China Ph: +86 21-6247-3561
China from US: +1 714 876 5108
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